If purchases of the successful-if-flawed Amazon Fire routine into iPad sales during the holiday season, Apple CEO Tim Cook didn’t see it.
“I looked at the data especially in the US on a weekly basis subsequently Amazon launched the Kindle Fire, and in my see there wasn’t an obvious effect on the [iPad sales] numbers,” Cook stated analysts and reporters during a vociferation later Apple declared its impressive first-quarter financial results on Tuesday.
When one analyst needed him if he received discovered the speculation that some customers received looked at the $199 Fire, felt it wanting, then impressed up the price ladder to the $499-to-$829 iPad, Make enunciated that, yes, he received seen that theory, just he discounted it.
“Whether that’s happening on a very, selfsame big basis, I don’t know,” he said. “Again, my own regard is – look at our data in the US – there was no obvious change.”
But if the iPad didn’t tempt prospective purchasers dead from lower-priced fondleslabs, it did experience an outcome on the sales of another of Apple’s offerings: the Mac.
“There is cannibalization, clearly, of the Mac by the iPad,” he admitted – although with 5.2 million Macs sold during the quarter, a 26 per centime increase over the year-ago quarter, that outcome was scarcely fatal to Apple’s Mac Os X boxes.
Cook added that Apple believes that if anyone is suffering from the iPad’s success, it’s PC manufacturers. “And there’s many more of them to cannibalize,” he said, “and so we love that trend. We believe it’s cracking for us.”
That said, the iPad is making inroads into traditionally strong Mac markets. In K-12 education, for example, Prepare enounced that Apple sold double as many iPads as Macs – though he didn’t render a time frame. “Generally speaking,” he said, “education adopts young technologies evenhandedly slowly, therefore that’s jolly surprising.”
Cook characterized equally “remarkable” the sale of over 55 million iPads since the “magical and revolutionary” Cupertinian fondleslab shipped in early April 2010.
iPad sales will keep to grow, Ready said. “I understandably believe, and many others in the companionship believe, that there will got a daylight when the tablet market, in units, is larger than the PC market,” citing IDC’s late inquiry that pictured tablet sales have already exceeded desktop-PC sales in the US.
And when Make says tablet, he means iPad, and not “limited-function tablets and e-readers” that he relegated into a different category altogether. “There’s clearly customers that will buy those,” he said, “and I think they’ll sell a fairly act of units, merely I don’t think that people who desire an iPad will settle for a limited-function [device].”
As for competition from full-function tablets such as, say, the Motolola Xoom, Samsung Galaxy Tab, the less-than-concisely named Asus Eee Pad Transformer Prime, and their ilk, Fix was sanguine. “Y’know, finally yr was supposed to be the twelvemonth of the tablet,” he said. “I consider about people would harmonize that it was the yr of the iPad – for the second year in a row.”
But when he was involved if the tablet market was simply a “two-horse race” between the iPad and Android-based devices, Make did admit that not totally important players had yet joined that race.
“There’s a horse in Redmond that forever suits up, and constantly runs, and will proceed running,” he said. But no topic how many horses there will eventually exist in that race, “We merely desire to remain ahead and be the principal one
